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          • SelgraceSELGRACE – the 6th Generation This generation of SELGRACE was created from technology born from unconventional ideas previously never considered or thought possible. Beautiful skin has many seemingly contradictory attributes, exfoliating and moisturizing, softness and firmness, dewy but refreshed, delicate but strong. The challenge was creating natural products that successfully fuse intrinsically opposite properties simultaneously to open new possibilities for elevated beauty. SELGRACE is the successful fusion of these opposite functions that were previously considered impossible to achieve simultaneously. Through cutting edge technology, we were able to combine our exclusive iPF technology that collides emulsions at high pressure to nanosized particles, with Naris’ unique formulation technology to create clarifying lotions that exfoliate with the moisturizing power of crème lotions. We achieved a Crème with dual effects, a “corset” layer to correct and protect the moisture on the skin surface, and a penetrating layer that replenishes and increases firmness. SELGRACE also achieved further evolution in the support of skin structure, which has been the most distinctive feature of the SELGRACE Series, this time based on the “opposites” concepts. It was not thought possible, but now realized, SELGRACE invites you to discover never before achieved skin texture and translucence.
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      Milestones

      MilestonesDoreen S2022-01-28T10:02:58-10:00
      Founder milestones

      1932

      Founding of Naris Company by Mitsuyoshi Muraoka in April 1932.
      Naris Brand milestones

      1937

      Started manufacturing and selling cosmetics of its own brand “Naris”.
      Conc milestones

      1937

      Launched the first “Conc”, the first wipe exfoliating lotion.

      1955-1965

      “Cover and color” Marble Makeup concept developed.

      Hawaii milestones

      1965

      Cosmetics sales initiated in Hawaii, USA.

      Hyogo Factory milestones

      1967

      Factory completed in Miki City, Hyogo Prefecture, and Hyogo Training Center opened at the same time.
      Naris Beauty Salon In Europe milestones

      1974

      Introduced esthetic beauty (salon) in Europe. Developed cosmetics exclusively for esthetics and started developing franchise salons.

      Dressique Fragrance Free Makeup Collection milestones

      1981

      Development of Dressique,fragrance-free makeup collection.

      Majesta milestones

      1983

      Developed the “Majesta” skincare series of cosmetics applied with biotechnology. Entered the mail-order business as part of business diversification.
      Beauty milestones

      1987

      Developed and introduced “Beauty 5”, a mobile beauty device, in the Sales Division. Introduced terminal devices at 970 nationwide sales agents and started accepting orders for VAN.
      Shop Sale milestones

      1988

      Entered the store sales business.
      グロリアート Gloriart milestones

      1991

      Developed “Gloriart” make up series with industries first W/O/W emulsion stabilization technology

      Selgarace milestones

      1995

      Developed the highest grade skin care series “SelGrace”.
       milestones

      1997

      Opened the antenna shop “Naris Net Inn” in Dia Mall Osaka
      Beauty Sonic milestones

      1998

      Kagoshima Building completed. Portable ultrasound beauty device “Beauty Sonic” developed.

      2000

      Naris Up Cosmetics Co., Ltd. established.
      Mega Beauty milestones

      2001

      Development of palm-size beauty device “Mega Beauty” that enables daily salon type beauty treatment.
      Sel Makeup Developed milestones

      2002

      “Selgrace” high-end base makeup series developed.

      浄水器 Naris Water Purifier milestones

      2003

      Naris Water Systems Co., Ltd. established. Hyogo Factory, Hyogo Training Center, and Central Distribution Center obtain ISO 14001 certification.

      2004

      “De I’m” Naris Beauty Studios opened throughout Japan.

      Naris Cosmetic Frontier milestones

      2005

      Hyogo Training Center renovated and expanded. Naris Cosmetic Frontier Co., Ltd. established with the aim of offering employment opportunities to disabled people.

      Selgrace Skincare Relauch For Milestones milestones

      2006

      “Selgrace” high-end skincare series relaunched.

      Ultrahigh Pressure To Cosmetics milestones

      2007

      Naris celebrates its 75th anniversary. Beauty Solution, a technique of applying ultrahigh pressure to cosmetics to make extremely fine particles, developed. Naris Wings B&H Co., Ltd., a company that provides total solutions to beauty and health, established.

      2008

      Naris holds 75th anniversary convention.
      メガビューティ Mega Beauty Lxh milestones

      2009

      “Mega Beauty LxH”, a beauty device that incorporates LED illumination and a hot function that warms the skin, developed.Naris starts bulk export of products from Thai firm, Better Way Co., Ltd.

      Osaka Pridage milestones

      2010

      Naris Beauty Creation College, Pridage, established with the aim of enhancing the firm’s beauty education business.

      Selgrace Skincare Relaunch Image milestones

      2012

      Naris celebrates its 80th anniversary. Naris holds 80th anniversary convention. “Selgrace” high-end skincare series relaunched.

      Faris By Naris (thailand) milestones

      2013

      Joint Venture Company, Faris By Naris(Thailand)Co., Ltd. established in Kingdom of Thailand.

      Naris Vietnam milestones

      2014

      Tokyo Training Center opened NARIS COSMETICS VIETNAM., LTD. established in Socialist Republic of Viet Nam Japan Wellness Therapist Association established Naris acquires the shares in Naris Cosmetics of Hawaii, Inc. in the United States of America.

      Hyogo Factory Beauty Salon milestones

      2017

      Hyogo factory, cosmetics manufacturing international standard [ISO22716] certification of cosmetics born beauty salon “Naris Beauty Salon” expansion start.

      Naris Hawaii Logo

      1221 Kapiolani Blvd, Suite 820
      Honolulu, HI 96814 USA

      (808) 947-5757
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